Kartell ContamiNATION

ContamiNation is the theme elected to present Kartell and its new product collection, fruit of collaboration with international designers and closely bound to the concepts of uniqueness and identity, not only of an ethical or cultural nature, synergically united in the Kartell project. “Contamination“ or, better still ‘metissage,’ is the essence of design today, just as it is in art, literature and fashion. Our everyday existence, thanks to the communication media which have changed the speed at which we perceive images and information, is represented by an aggregation of moods, acquaintances, cultures and minds that overlap, interface and intersect, contaminating and evolving symbiotically to produce unique moments of sublime creativity far removed from any pre-established guideline or trend. In an on-going superimposition of technological research and ideas, the Kartell collection is “contaminated” to become part of universes that are increasingly diverse and less standardized, with projects that reflect a contemporary lifestyle, not only in Italy, but all over the world, no longer a particular country or geographical location, but an authentic global nation made up of individual contaminations, in other words, a ContamiNation.