During Milan Design Week 2017, Paula Cademartori personalizes Madame, the iconic Kartell's armchair designed by Philippe Starck, with multicoloured print Magic.

Madame Paula, the armchair's special edition, will be presented within Paula Cademartori's pop-up store, conceived by architect Ferruccio Laviani and opened in Milan in San Babila Place/Galleria del Toro.